In this practice-oriented course, students develop a fictional yet realistic creative company (solo freelancer, GbR or corporation) and make concrete entrepreneurial decisions step by step throughout the semester.

All learning activities revolve around this venture and its Business Model Canvas (BMC), which is to be presented at the end of the course.
 
The format combines 3–4 hours of weekly self-learning (videos, readings, exercises) with interactive on-campus sessions focused on discussion, peer feedback and decision-making. In addition, each participant takes on a short individual micro-teaching assignment on a selected topic related to self-employment.